Our Roots & Culture

Be your own boss. Make your own schedule.
Be successful. That's real estate.

Our Roots & Culture

Be your own boss. Make your own schedule.
Be successful. That's real estate.

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Our Roots - Who We Are & Why We Exist

Century 21 Masters began with one vision: to help REALTORS® succeed at the highest level. What you do is too important to risk anything less. Real estate isn’t about properties — it’s about the people behind them.

You sit at kitchen tables and hear life’s most personal stories.
You guide families through change, heartbreak, and new beginnings.
You give people confidence during one of the biggest financial decisions of their lives.

Through the highs and lows, you are their constant — and we are yours.

Today, our brokerage is made up of 200+ REALTORS® who share a drive to be industry titans. Led by Geneva Tetreault, James Mabey, and Bob Sheddy, we offer over 70 years of combined brokerage experience. Our mission is to craft real estate experiences that put people first — always.

We are intentional and selective about who joins us, because excellence requires the right environment, the right support, and the right people. When you’re here, you’re equipped with the tools, systems, and community you need to be truly exceptional.

At Century 21 Masters, everyone matters — because every person plays a role in shaping the highest-calibre brokerage in Alberta. Our REALTORS® live and work in communities across the province, and together, there is no limit to what we can achieve.

Our Culture

Belonging is powerful — and at Century 21 Masters, belonging is the foundation of everything we do.

We are a brokerage that leads with heart, taking a people-first approach to real estate and ensuring REALTORS® feel supported through every stage of their journey. This is more than a place to hang your license — it’s a community.

We’re a family — an award-winning team built on camaraderie, collaboration, and genuine care. We celebrate each other’s wins, show up during challenges, and believe that success is even greater when it's shared.

With three Brokers at the helm, our REALTORS® benefit from double the support, double the experience, and the reassurance that someone is always in your corner.

If you’re looking for more than a brokerage — a place where kindness, diversity, and inclusion are lived values — then you’ve found it.

Welcome home.

Edmonton Realtor - Century 21 Masters - Team Meeting
Masters Mission Vision

Our Mission Statement

Century 21 Masters exists to craft meaningful and extraordinary real estate experiences. We are a brokerage grounded in family, collaboration, kindness, empowerment, knowledge, and achievement, and we put those values into action every day. Our purpose is to elevate the way real estate is done — making it more human, more intentional, and more supportive for both clients and REALTORS®.

We envision becoming the most valued real estate brokerage in Alberta by helping every person we work with discover their own unique real estate journey. Greatness isn’t something that happens someday — it’s created in the moments we show up, support one another, and refuse to settle for mediocrity. At Masters, who you are matters, and together, there is no limit to what we can achieve.